Who we are
Built around what merchants actually care about.
Avendo is a payment technology company focused on reliable checkout, competitive processing rates, and greater transparency into what merchants pay.
Meet the founders
Built by two founders who experienced the same frustrations in payments and wanted to create a better way.
Alex Popovics
Alex is a Florida native and licensed attorney. He entered the payments industry and partnered with Victor Popovics (Co-Founder and President) to build the legal and operational track of the company’s intelligent payment platform. Alex also helps arrange processor relationships, merchant agreements, privacy framework, intellectual property, and broader legal compliance. He also created the company’s compliance framework under PCI DSS and privacy laws including the CPRA and EU GDPR. Outside of work, Alex enjoys producing music, traveling, and spending time with friends and family. He has been involved in music production for years and continues to create in his free time.
Victor Popovics
After immigrating to the United States from Serbia in 1998, Victor built a career in e-commerce. He spent more than 20 years operating a water technology business that sold products online and through major marketplaces. As an operator, Victor found himself spending more time than he wanted trying to understand processing fees. Once pricing was established, there was little opportunity to revisit it without renegotiating the relationship or moving elsewhere. Processing took a big piece of every sale, and Victor saw that no pricing competition existed because once a business was locked into a processor, that was it. This experience became a major part of the idea behind Avendo. Victor wanted to build the kind of payment platform he would have wanted as an entrepreneur. Today, he leads Avendo’s operations and brings more than two decades of e-commerce experience to the company. In his free time, Victor enjoys traveling worldwide with his family and is a big sports Miami Heat fan.
“Avendo was created by a team of former business owners who experienced firsthand how confusing and unclear credit card processing rates can be.”
Victor spent two decades running his own company, watching processing fees climb upward with little explanation and no real competition. Alex, a practicing attorney, saw the same problem from the other side, reading contract after contract where pricing terms and the true cost of processing were often difficult to see clearly.
Between them, they had lived both sides of the problem: the frustration of paying it, and the language that made it difficult to challenge.
Neither one set out to start a fintech company. But the closer they looked through a magnifying glass, the clearer it became that pricing stays fixed with no competition.
That is the problem Avendo was built to solve. Avendo creates ongoing processor competition behind the scenes, so businesses can benefit from real-time payment processor comparison without having to manage it themselves or become payment-processing experts.
Ready to see your options?
Put competition back into your payment processing.